Intrapreneurial lessons x 7

By Philip Dennett

Georgia Flight, writing on Bnet, profiles 7 successful intrapreneurs. Here I list the key lessons they learnt – food for some revolutionary thinking perhaps?

  1. Kodak: Successful ideas leverage the company’s strengths; the best ones fill a real customer need.
  2. Toyota: If you hit a corporate roadblock, ask yourself: Will an altered plan garner equally good results?
  3. Yahoo: Just because you had the idea doesn’t mean you’ll be put in charge – and that may be best for you and your brainchild.
  4. Wal-Mart: Just because you didn’t come up with the idea, doesn’t mean you can’t lead the project; those who interact directly with customers are often best at feature development.
  5. Caribou Coffee: When approval is stalled, keep refining your idea and make it better.
  6. iRobot: Never underestimate the power of a well-earned reputation; enlist mentors when you need to learn new skills like management.
  7. Gateway: Don’t lean too hard on past means of production when creating a totally new project.

Philip Dennett

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