Chris Anderson in talking about today’s over-communicated world makes an interesting suggestion: Every abundance creates a new scarcity. For instance:
* An abundance of information can create a scarcity of context
* An abundance of choice can create a scarcity of advice
* An abundance of content can create a scarcity of time
* An abundance of people competing for your attention can create a scarcity of reputational ways to choose among them.
His examples above create an opportunity to do some revolutionarythinking. Rather than worrying about the abundances in your marketplace, focus instead on the corresponding scarcity. If your potential customers are spoiled for choice – can you think of ways to provide a “roadmap”? It could be the only thing stopping them from finding you.
Philip Dennett
Tags: abundance and scarcity, chris anderson, relationship marketing, revolutionary thinking, strategy
