If you’re like me and think that only nerds and kids (ok and bloggers!) spend hours each day trolling the web – then think again.
According to a DoubleClick Performics survey, mothers are increasingly grabbing their mice to search the Internet frequently and in lengthy sessions. More than one-third of those studied spend three or more hours online daily. To find out more about their search activity in a range of vertical categories click here.
Meanwhile I’m firing up Dreamweaver and checking the tags on all my websites. Its been too long since I reviewed what search strings people are using and matching them to my tags and also relevant terms on the page. In fact the last time I did it I ended up with a new client just by showing the popularity of his brand in search string of visitors to my mototorq magazine site.
Philip Dennett
Tags: online marketing, revolutionary thinking, search strings
